When sales and marketing departments communicate effectively, they generate more leads and increase revenue. Not only will a content calendar help you eliminate any confusion that your team might have, but it will also enable everyone to take accountability for their work. If you are working with a team of people, content calendars will give you the ability to clarify who is responsible for each task. This kind of organizing is excellent for brainstorming and will most likely lead to a plethora of new ideas. When you start organizing all of your content, the odds are that you will gain new insight into your marketing strategy. Content calendars will make it much easier to see those irregular posts that stick out like sore thumbs when compared to the rest of your content. ![]() ![]() The best way to successfully market your brand is by offering relevant, engaging, and educational content to your target audience. Plus, you will be able to make sure that you are hitting deadlines and can save yourself from the stress of forgetting to write an important blog post.Ĭonsistency is key! According to Techipedia, consistent brands are worth 20% more than those with inconsistencies in their messaging. It’s much easier to maintain a unified voice across different platforms when all of your content is laid out in front of your eyes. So how in the world can you organize all of your marketing materials when they need to be posted on 10 different platforms at 10 different times?Ĭontent calendars are the best answer to obtaining an organized content strategy! When using a content calendar, you are able to streamline your content and detail exactly when and where your marketing materials are being posted.Īside from staying organized, content calendars have many other benefits:Ī content calendar will give you a better perspective of your overall marketing strategy. ![]() Why does content marketing get such a great ROI? Because 47% of buyers look at a minimum of 3-5 pieces of content before deciding to move forward in the sales process.īut content marketing can get messy quickly. To understand the importance of a Trello content calendars, first, we need to understand the importance of content marketing.Ĭontent marketing is an extremely effective branding and acquisition tool that costs up to 41% less per lead than paid search.
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